For this special occasion which is Christmas, Shop owner's are usually very satisfied, It is a good opportunity for them to make their best sales and customers wants to celebrate and buy presents for their close family member. But, since the crisis appeared here in Greece, the situation is completely different and Christmas is not a pleasant time for everyone.
On the eve of christmas, all the stores windows of Thessaloniki have been decorated with the usual ornaments almost a month in advance. Streets and town squares are lit with colourful lights and un upbeat atmosphere is apparent when you walk downtown. However, reality isn't that magical, indeed global economical crisis in Greece, unfortunately hasn't spared this celebration time.
To illustrate and understand this issue, shop owner's point of views are very important they are those who are directly facing the crisis, due to the current low purchasing power.
George, fresh manager of a new shop which oppened two months ago, accepted to dedicate his time to answer to a few questions. About the opening sunday, he finds it not fair for the salers but helpful for the customers.
"In fact, some people are not free on Saturday, they don't have enough time to nuy all the purchase that they need." He said.
Nevertheless, George wasn't sure that openings days will make a real change and increase the monthly turnover.
Then, this year seems to be different regarding the general turnover because of the crisis which has been affecting all fields of sales.
"This age is a very hard time in Thessaloniki, but we will fight the crisis and aspire to something better." He added.
Sofia, owner of a shop in Egnatia Street for 20 years, has definitely noticed the crisis effects, indeed this hard time has affected every shops and the turnover has been decreasing by 40% down the sales.
Helped by her daughter who is studying at the same time , she's working hard to keep her business, almost 9 hours per day.
Moreover, she declares that there are not so many tourists here in Thessaloniki compared to Athens, especially during this part of the year. According to the actual situation, she had to lower the prices of her clothes to make better sales despite of the constant rivalry with the other shops.
Sofia seems overwrought and exhausted about this dreadful situation. She doesn't really know for how long it will be like this and if there is any thing that she could do to settle this problem.
Moreover, she declares that there are not so many tourists here in Thessaloniki compared to Athens, especially during this part of the year. According to her, Greece is not a destination for travellers on Winter Time.
Article written by Antoine BERGAMO